The Only Way to Get Rid of a Temptation is to Yield to It.

Discover Cao Wilde, the owner and creative director of the sleek, one-of-a-kind Wilde Sunglasses, and his distinct flagship store in Madrid.

Where does your passion for Sunglasses come from?

“From Bono of U2. Since I was living in Venezuela, I was a fan of his work, and the character always wore glasses. So, I started collecting them. At that time, it was all about the skate movement, which was what reached Latin America the most, glasses from that era. Until I got to Europe, I understood the vintage movement and started connecting with all the big fashion houses like Christian Dior and Gucci. Then I started selecting pieces from the 50s and 60s, and that’s where my passion for brand development began.”

Producer: Natasha Tabunova
Photographer: Flávio Iryoda

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